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How Iowa Radiology Eliminated Their Prior Auth Backlog with Gravity

A candid conversation with Iowa Radiology on automation performance vs. others, go‑live in days, and white‑glove support that scales your team.

Published

ArchiveThis post was published in November 2025 and is kept as it was published. Product names, features and figures have changed since. For the current version, see Gravity PriorAuth.

Webinar: Nov 5th, 2025, 10:00 am PT / 1:00 pm ET.

You'll Learn

  • How Iowa Radiology wiped a prior‑auth backlog in days, and the exact steps you can copy.

  • A one‑week go‑live blueprint (any RIS/EMR): interfaces, cutover, training, and day‑1 ops.

  • How to automate 60–70% of prior auths and route only true exceptions to staff.

  • How to slash reschedules and denials with tighter payer/RBM workflows and status syncs.

  • The metrics that matter (backlog, time‑to‑auth, approval rate, reschedules, staff throughput) and how to report wins to finance.

Speakers

Michael Riesberg, Chief Information Officer, Iowa Radiology

"The implementation saved our practice significant time and money. What was truly remarkable was the speed; we were up and running in days rather than the months we would typically expect from a project of this scale."

Mendy Christensen, RT(R), Executive Director, Iowa Radiology

"Gravity AI has provided the needed innovation here at Iowa Radiology. It has not only streamlined our prior authorization process but has increased the efficiency of the practice in its entirety."

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